When you analyze an essay or article, consider these questions:

Written texts

• What is the thesis or central idea of the text?
• Who is the intended audience?
• What questions does the author address?
• How does the author structure the text?
• What are the key parts of the text?
• How do the key parts of the text interrelate?
• How do the key parts of the text relate to the thesis?
• What does the author do to generate interest in the argument?
• How does the author convince the readers of their argument’s merit?
• What evidence is provided in support of the thesis?
• Is the evidence in the text convincing?
• Has the author anticipated opposing views and countered them?
• Is the author’s reasoning sound?

Visual texts

• What confuses, surprises, or interests you about the image?
• In what medium is the visual?
• Where is the visual from?
• Who created the visual?
• For what purpose was the visual created?
• Identify any clues that suggest the visual’s intended audience.
• How does this image appeal to that audience?
• In the case of advertisements, what product is the visual selling?
• In the case of advertisements, is the visual selling an additional message or idea?
• If words are included in the visual, how do they contribute to the meaning?
• Identify design elements – colors, shapes, perspective, and background – and speculate how they help to convey the visual’s meaning or purpose.

Inductive reasoning, a way of thinking that makes sense of things by making specific observations and then drawing broad conclusions based on those observations, is a great way to come to a probable conclusion. Ask three simple questions of the evidence you’re using to back up your conclusion, and you can see if your argument is supported by inductive reasoning.

1. Is the evidence sufficient?

2. Does the evidence reflect the characteristics of all the individuals involved?

3. Is the evidence relevant to your topic?